Petr Kovář

UX Designer & Digital Product Designer

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(+420) - 771 774 536

Prague, Czech Republic


I'm a User Experience Designer and Digital Product Designer with 12+ years of experience in digital product development. I've designed solutions for dozens companies from large corporations to small startups.


UX design

  • Wireframing
  • Usability testing
  • User research
  • Guerrilla research
  • Information architecture
  • A/B testing
  • Interactive prototyping
  • User personas

Design tools

  • Axure
  • InVision
  • Moqups
  • Hotjar, Smartlook
  • Google Analytics
  • Google Tag Manager
  • Photoshop, Illustrator
  • Paper and pencil :-)


  • HTML5, CSS3
  • jQuery
  • Bootstrap
  • Google Material Design
  • Sublime Text
  • Responsive Web Design
  • Git


Digital Brain

Senior UX Designer & Web Strategist | contractor

02/2016 – present

• As a contractor, I've worked on digital projects for different clients. For example,,,,, Niveko Pools, Hotel Volarik, Vivantis,

• My responsibilities: analysis, user research and personas, wireframing, high fidelity prototyping, usability testing, customer journey mapping, content strategies, A/B testing and creation of MVPs (Minimum Viable Products).

CN Group

Senior UX & UI Designer | contractor

01/2015 – 12/2015

• My projects: redesign of CN Group website, CN Jobs microsite for recruitment campaign, Zentrum der Gesundheit online magazine, e-shop, Nonstop Recruitment intranet application, Criteria MX music mobile application.

• My responsibilities: analysis, information architecture, wireframing, high fidelity prototyping, user research and personas, usability testing, UI and visual design.

Senior UX & UI Designer | contractor

02/2012 – 12/2014

• My projects: complete redesign of CDN77 website and client control panel, applying consistent design patterns.

• My responsibilities: design brand identity and UI for websites and applications, information architecture, user research, wireframing, interactive prototypes, A/B testing, front-end development, creative banner campaigns.

UI Designer & Front-end Developer | contractor

06/2009 – 12/2014

• My responsibilities: UI and visual design, wireframing, prototyping, front-end development and creative banner campaigns.

• Projects:,,, and

Web Designer & Front-end Developer

02/2008 – 03/2009

• UI and visual design, wireframes, information architecture, front-end development and creative banner campaigns.

• Clients: Budějovický Budvar, ELIT CZ, STOCK Plzeň, Czech Coal Group, EMC Group.

Sitronics TS

E-learning Developer

07/2007 – 01/2008

• Design of e-learning courses for internal departments of company. UI and visual design, Flash animations and user scenarios.

Vodafone CZ

E-learning Developer

07/2006 – 04/2007

• Design of e-learning courses for internal departments of company. UI and visual design, Flash animations, vector illustrations, ActionScript programming and user scenarios.


Charles University Prague

Faculty of Science / Faculty of Philosophy and Arts

1998 – 2005

Master's degree (Mgr.), History and Geography

State Examination in Psychology and Pedagogy


Freie Universität Berlin

Erasmus scholarship, History

2004 – 2005

Secondary Technical School of Communication
Engineering Prague

Visual and Audio Technology

1993 – 1997

Personal projects

Web Design Museum exhibits over 800 carefully selected and sorted websites that show web design trends between the years 1996 and 2005.

History of Computer Technology in Czechoslovakia is my final thesis about History of Computing Technology in Czechoslovakia between 1945 – 1990.

Mgr. Petr Kovář — (+420) - 771 774 536